Influence sells. It has always sold.
However, it wasn’t until the Digital Age that most of us started feeling the raw power of influence. Today, there are over 30 million influencers worldwide.
If you’re looking to become an influencer or you’re already one, you’re onto something that can earn you a good living. But competition is starting to becoming fierce, which means you need to do what you can to gain an edge.
In this article, we’re telling you how you can use social media marketing to gain a competitive advantage.
Read on for 3 effective social media marketing tips.
1. Choose Your Social Media Platforms Wisely
It’s no secret that social media is the key weapon in any influencer’s arsenal. But it can also be your downfall if you aren’t smart.
For social media marketing to work for you, it’s crucial that you choose the right social media platform. This is because social networks aren’t created equal. They don’t all attract the same audience neither do they support the same type of content.
To find your ideal social media platform(s), start by looking at your target audience. Some audiences can afford you the freedom to build a presence on multiple networks and some audiences require you to stick to one or two channels.
For example, if you’re targeting millennials, you can find them on a number of channels, including Twitter, Instagram, and even Facebook. But if you’re targeting GenZers, you’re largely limited to TikTok and Snapchat. If you’re target boomers, Facebook is your channel.
2. Master Your Social Channels to a T
Most social media channels have a range of tools to help you become an effective influencer. You aren’t going to learn about these tools if you assume all you can do is make a post and respond to comments.
You need to learn all the ins and outs of the social media channels you’ve chosen to use. If you’re on Instagram, for instance, look beyond the traditional posts. Find out how you can use Reels for marketing.
Learn about analytics. You want to keep an eye on the performance of every post you make. Your clients will be interested in the same data.
Although you can learn everything there is to learn about marketing on a specific social site on your own, you’re encouraged to take short courses so that you can learn from the pros. This will reduce your learning time, enabling you to focus on content creation.
3. Create Topnotch Content
Speaking of content creation, you have no choice but to be good at it.
At the heart of any influencer campaign is content, be it visual, written, or audio. Gone are the days when social media users could make do with poorly created content. These days they’re unforgiving.
If you’re always creating content that doesn’t resonate with your target audience, they can only put up with you for so long. Yet, the last thing you want is anyone muting your channel or even unfollowing. Your success depends on numbers; audience-driven numbers.
Embrace These Social Media Marketing Tips
As an influencer, you’re a marketer. But even marketers also need marketing, including social media marketing. Although social media is your pound, these social media marketing tips can help you get better at what you do.
Put them to use and stay tuned to our blog for more marketing advice.
