An incredible number of people who bought a property in 2020, made an offer without viewing it in person, according to PRNewswire. Of course, the pandemic was a major contributor to that trend but either way, people are shifting towards digital real estate shopping. After all, it’s a very efficient way to narrow down your top properties without ever leaving your home.
Furthermore, with the strain of the pandemic on the real estate industry, it’s important to differentiate yourself as an agent and digital tools can help you do that. Luckily, it’s actually very easy to create short promo videos with a video maker and boost your web traffic to generate more leads and you can also check top real estate agencies in usa.
Use a Video Maker for Different Real Estate Video Types
First, it’s worth exploring the type of content you can put together for your real estate business with your video maker software tools, as follows:
- Explainer
- Listings
- Testimonials
- Social Media stories
Explainer
When you create videos that explain who you are, how your agency operates, and what’s happening in the market today then you portray yourself as the expert. It’s a great way to build trust and credibility especially if you throw in some statistics and stories of any recent wins when making videos.
If you’re new to the editing world then you’ll be glad to know that you get a range of video templates to choose from. They give you the right structure and duration so that you know you’re producing professional-looking quality videos.
Listings
You can easily take your listing photos and transform them into stunning videos online. Essentially, it’s very easy to drag and drop your own content into a video template such that you make it your own. Some software can also help you create virtual tours which can be very engaging for people.
Testimonials
There’s nothing more powerful than having happy customers talk about their awesome experience of working with you when you make videos. Of course, that means you’ll have to film those people but the video editing tools are very easy to use. You’ll be able to adjust colors, contrast, and sound accordingly. Once you’re happy with your content then you drag and drop it into your video template, as before, make your adjustments and download your video. It’s as easy as that.
Social Media Stories
Both Facebook and Instagram have specific areas for stories. That’s because they’re highly impactful and appealing to viewers. Perhaps you can use your video maker to showcase your customer journey? Imagine a story of a family looking for the perfect home and how you helped them achieve their dreams?
How to Make a Video That Gets You Leads
Before you get started with it, you might want to take a step back and agree on the following points:
- Know your marketing goals
- Determine your budget
- Choose your video maker
Know Your Marketing Goals
Naturally, the more you know what you’re aiming for then the better you can plan your online video. That’s especially true for your first video because you want to make the right impression straight away. So, consider whether you want to increase your web traffic or promote a new sales season.
Determine Your Budget
The good news is that there are many tools that are free. You can then subscribe monthly if you want to access more editing features. In that case, you can expect to pay in the tens of dollars per month. Then again, if you decide to get your own content professionally filmed, you will then start looking at a budget in the thousands of dollars.
Choose Your Video Maker
When choosing your tool, sometimes it’s best to start with the simple ones that are aimed at beginners. You can always evolve as you get comfortable with the tool. Nevertheless, you’ll get quality videos made in no time at all that get your message across quickly and effectively.
Create Videos With Your Video Maker
Once you have an idea of your approach then you’ll want to get familiar with your editing software and what it can do, as detailed below:
- Customize video templates
- Drag and drop authentic content
- Choose music and effects
- Add text and logo
Customize Video Templates
As mentioned, your first step is to choose the right video template for you. The easiest way to search through the library is to use your keywords. Browsing through the various options can also give you ideas before you even get started. You might therefore adjust your approach slightly. Either way, you can then easily customize with the editing tools. That means adding any extra features such as stickers, GIFs, or borders, for example.
Drag and Drop Authentic Content
Again, the idea is to merge your own unique images with the right video templates to create videos that are both unique and professionally made. Of course, how much of your own content you include is up to you. Simply make sure you apply the video editing tools to keep the length to only a few minutes, depending on which social media platform you’re targeting. For example, a Facebook video is probably best within 1 to 3 minutes but you can go to 6 or so minutes on YouTube.
Choose Music and Effects
Most tools have a large library of media files with no rights reserved for you to choose from. That means that you can build up the right mood and atmosphere to engage with people on a more emotional level.
Add Text and Logo
Clearly, you should also clarify your message and make sure to add any supporting text. For example, what type of property are you currently promoting? Alternatively, you could simply be explaining the current market so perhaps a few numbers on your images is enough? Whatever you decide, make sure people know your brand and how to contact you.
Key Takeaways for Real Estate Marketing with a Video Maker
It’s an exciting time for the real estate industry because digital tools create so much potential to reach out to more people than ever before. Start with a plan, choose your video maker tool, and get started. Sometimes trial and error is the best way to learn and you can’t go too wrong because the software guarantees quality videos. You’ll be promoting your brand in no time at all.
