Finding a video production company or a producer that meshes with your business and reflects your brand values is no easy feat. You will have to do lots of research to find the best fit for your brand.
Let’s say you have found a couple of great video producers but you are not sure how to narrow down your options. This scenario is similar to choosing between Spectrum mobile plans offering different Mbps. Don’t worry, this blog has you covered.
To help you out, ask these questions and this should give you more clarity on whom to hire:
What Kind Of Videos Do They Specialize In?
Each video producer must specialize in a specific product like weddings, short films, corporate events, etc. The first question to ask is if the video producer specializes in your niche. There’s no point in working together if you need a corporate video producer but the person you are looking at specializes in weddings.
What Ideas Can They Offer?
Always work with a creative video producer who doesn’t hesitate in sharing their ideas. You don’t want to work with a producer who has a passive approach. The best way to figure that out is to ask what ideas they can offer.
Professional video producers prefer taking a hands-on approach and they work closely with the client to collaborate on ideas. They will never hesitate in helping you showcase the qualities that make your videos unique.
Can They Show Examples of Their Work?
A professional will never say no to this. Checking their previous videos will let you see their professionalism and skill. If you like their work, then the chances are they can help you accomplish your goals.
How Long Have They Been In The Industry?
The experience of the video producer helps establish an idea of how good the finished product would be. If they are in the business for a long time, then they can create more polished videos for you.
That doesn’t mean you shouldn’t work with new video producers at all. Some new producers are way more talented than an agency that has been working for years. So, you will have to use your instincts to figure that out. This can only be done by interviewing them thoroughly.
How Much Does A Video Project Cost?
This one’s obvious. But don’t just ask the producer much will the project cost. Ask them why are they are charging this much. It’s important to understand their why before judging them based on the price tag.
A professional video producer is the one who takes the time to educate the client on how and why they have priced their services. If the person fails to justify their prices, count that as a red flag.
Some video producers might inquire about your budget. They are flexible enough to create a solution that works for both parties. You may also trust them.
What’s The Process?
Seeing a couple of videos from their collection and thinking you have seen everything to evaluate the video producer’s work are enough is a mistake. You must be wondering why not judge them on their final product? This is a mistake as well.
You are certainly going to come across producers who are engaging and illuminating, making you believe they fit your needs exactly. But if you have no idea what their process looks like, then you are still in the dark.
The ability of a video producer to create stunning videos is important but if they are a big mess when it comes to process, it will be a nightmare to work with them. Artistic geniuses look good in Hollywood, not in business. To understand their process, these are some questions to ask:
- How many revisions are included in editing?
- Who will write the script?
- Can you hit the promised deadline easily?
- Will you take my input in any aspect of the video production?
- Do you prep or coach those who need to appear on camera?
If the person you are planning to work with does not have satisfactory answers to all of these questions, it’s recommended to keep looking.
Conclusion
These questions will offer a great understanding of the video producer but this is not an all-encompassing list. Each business has its unique set of requirements, just like each customer has different entertainment tastes when it comes to Spectrum packages. Do ask questions related to the project and you should be able to find the right fit for the role.
