Generating traffic and retaining it has become vital in today’s world, and this cannot be achieved by paid marketing. We all want our brands and businesses to thrive on organic engagement to keep up with the competition, which is the need of the hour. Enterprise SEO helps do precisely that and holds immense significance in the present era.
What is Enterprise SEO?
Essential for bigger enterprises and organisations, Enterprise SEO manages conversions, traffic, online reputation, discoverability and more, simultaneously. A great team of Enterprise SEO prioritises the concerns and addresses them effectively. With a strategic approach to the Search Engine Optimisation, Enterprise SEO keeps the business goals and mission in mind before crafting strategies.
Importance of Enterprise SEO in 2020
Attracts Organic Traffic:
Enterprise SEO can attract organic traffic which is here to stay. Most enterprises try paid marketing to attract traffic and people to their websites which is temporary and is only possible till you have the marketing budget. Once that is over, it becomes challenging to maintain the traffic. But with the right search engine optimisation strategies, the engagement can be maintained and can grow significantly. Hubspot’s search traffic has proved the power of SEO as they generated organic traffic of 7,191,604 in a month.
Helps Outperform Competition:
Numerous businesses are investing heavily in SEO, and this is not a coincidence. This means they realise its worth and are therefore keen on spending money on the same. The market research by Sparktoro shows a spend of $5,000 a month on SEO by several businesses and a growth of $80 billion in the SEO industry, which is still growing. Moosend, for example, has been able to outperform its competition and slowly managed to build their profile with the help of SEO. You might be on top today, but it doesn’t take time for your competition to overpower you and hence you must always be ready with the right tools.
Cheaper in Long Run:
Enterprise SEO is exceptionally vital in the current era of digital transformation, where everything happens online. Compared to other strategies and methods, SEO is relatively cheaper and more effective in the long term. All you need are great content marketers and excellent writers to achieve the desired results. An example is Shopify that attracted 375,000 visitors per month. The value of this traffic amounts to approximately $11.5 million a year according to the report by Ahrefs. Paid marketing becomes stale and loses its effect when run for too long and needs to be renewed time and again, which is expensive. This is why organic marketing is cheaper, has more reach and power.
High-Quality Traffic:
Enterprise SEO brings the right audience to you and also parallels the buyer’s journey, which is a crucial process before they make a purchase. The consumer goes through four stages of Awareness, Interest, Consideration and Conversion wherein they do various searches. This is where SEO comes in and lets you research and target the topics they are willing to search. It will help you generate similar content that can influence your buyer’s decision. It enables you to be the leader in the consumer’s eyes as you solve their problems. It also proves beneficial for your SEO company as you win the trust of the consumer. Therefore, SEO attracts high-quality traffic which in turn generates high-quality leads.
Credibility:
Since you help and educate the buyers during their journey, it helps build your credibility with the customers. It proves that you are the best brand for their requirements and therefore creates authority in their mind. This helps grow your business tremendously while generating organic traffic.
Therefore, the points mentioned above prove the importance of Enterprise SEO in 2020. It helps in the growth of your company and brand while allowing you to retain your position in the market.
