The techniques revolving around boosting the visibility of a product on the app store and escalating app-based conversion rates is known as App store optimization. The main motive of App store optimization (ASO) lies in bringing your app to the top of app store results. There are about 2.8 million google play store users for android devices and about 2 million app store users for apple devices.
For any new app developer, these numbers might seem large and almost impossible to find a recognition in these app stores, but there are a number of app store optimization services that can be employed to deliver better results and subsequent user growth.
The various techniques that could be used in App Store Optimization apart from app store optimization services are as follows:
1. Title
When a person is looking for an app, the first thing that draws his attention is the name of the app and whether or not it is relevant to their search since the title mostly suggests about what the app does in particular. Therefore, choosing an apt name for the app is quite an important task to do and also plays a very essential role in App store optimization.
2. App description
Once a person opens your app after looking at the title he begins to read its description. Thus, a brief and proper description about the app’s working and its best features needs to be highlighted in the description because after reading a well-written description anyone might want to use the app and see if it is what they were looking for to do their task.
3. Well designed logo
For an app developer, specific skills of web designing play an important role because the logo designed for the app sometimes helps in attracting a user for the app. One of the factors that should be kept in mind is that the icon design should not be too similar to any other app. It is important to make sure that their logo is visually pleasing, engaging and eye-catchy. Also, show casting their web designing skills
4. Good Quality screenshot demonstration
Posting good screenshots of the app, showing its home page and all the available options. One of the important things is stressing on the app’s best features and highlighting while posting the screenshots. Making the usage of the app seems easy will be very helpful since people do not spend much time on deciding whether or not to download a particular app and good screenshots will make the process of choosing the app easier.
5. Add an app preview video
A Video about what your app can do and how it can do will help a prospective user to get a better insight into your app. A short and well-edited video with text overlays is preferred because people usually play these videos on mute. Making sure of having a good mobile UX while making videos essential because one can only show in-app experience.
6. Encouraging reviews and regular update
Taking user reviews and criticisms in a positive way and updating the app accordingly is what makes any user happy about an app. User reviews can be taken in the form of rating or by sending a pop-up survey once they start using the app. Therefore, developers should regularly follow up with the review and deliver good updates.
Conclusion
If all these details are taken care of while developing an app, then a developer may expect their app to be in the top of the search list of an app, giving it recognition on the app store.
