Designing a product that is sellable to the target audience involves many processes. It usually requires many iterations and refinements of ideas before reaching the final process. A company that launches a product design on the market must introduce a unique idea, or an answer or solution to a problem. Regardless of the main purpose, the end goal is to transform an idea into a tangible object, combining function and form, and offer it to the customers.
Vital Factors to Consider During the Design Process
The process of designing and developing a product can face many challenges along the way. If you want a product that will attract the right market and give the desired results, these are some considerations that you should pay attention to even from the initial stages of the project.
Availability of raw materials
A crucial part of industrial design is to have reliable and steady sources of materials necessary for your project. Also, you do not want to use any raw materials out there. Make sure to only choose quality materials from reputable sources.
Capability to produce
When releasing a new tangible product, do you have an existing plant structure or have the resources to build one so you can produce the product continuously? If you are developing an intangible service, can you make it happen in your infrastructure? Know that design and development entail capital investment.
User requirements
When it comes to using a new product, users are likely to have expectations regarding its durability, lifetime, quality, reliability, safety, etc. Make sure you are able to provide customer satisfaction when they use your product.
Budget and cost
To create a product, determine the estimated cost you will need for its production and the price when you start offering it to the market. You may conduct research and compare prices to your competitors.
Your brand and image
Depending on how many years you are in the industry, building your company image and reputation takes time. If you have built an image and established loyal customers, people will expect that your new product can meet your reputation. For example, if people see your company as environmental-friendly, find out if your new product design helps your image or opposes it.
Impact on the product portfolio
Cannibalization is something you want to avoid when designing a new product. It means your new product may cause the reduction of market share or sales revenue of your old product. Therefore, consider the impact of your new product on the production and sales of your other products.
Continuous Improvement and Development
The marketplace is always moving and changing, so it is essential that your company can evolve with it successfully. When creating a new generation of products, it is beneficial for your company if it is a continuous process. One effective strategy for product development is to combine new concepts with customer value. You may create a new market or expand your reach, but you should factor in your available capital, the capability to produce, and your brand image.
Your product design can become a market success or failure. To ensure success, consider hiring an industrial design and development company to help you with your project. Their skills, knowledge, and experience can provide you with better results and generate higher revenue. If you think your company needs the professional assistance of a design consultancy, then choose this approach to make your ideas come into fruition.
