Running a franchise is profitable. Businesses that are large enough to offer a franchise can also take this route. It brings the brand closer to the target audiences. Even if the brand already has an established name nationwide, there should still be an effort to promote it locally. Hence, it makes sense to focus on franchise SEO. It allows the business to target the people in the area. Some brands might have nationwide name recognition, but more people in the area are yet to know about it.
With the best SEO Company Near Me tips like the ones listed below, more people will find out about the business.
- List the location on Google Maps. The first step is to list the locations on Google maps. Some people prefer searching for the company through online maps. They might even locate the place while driving. If the business is yet to exist on the maps, it’s a lost opportunity. Register the company through Google My Business. Complete the profile and verify the page. The business will be easier to find once it’s already on the maps.
- Make the franchise available on review sites. Another important SEO strategy is to increase reviews. Most people read reviews before deciding to avail the products and services. They rely on popular sites like Yelp. It helps to verify the company’s profile on the review sites. If there are positive reviews, it will help boost the company. More people will decide to patronize the brand. It’s also an excellent opportunity to interact with the target audiences. Businesses can respond to the reviews and express gratitude to the customers. It’s crucial to encourage positive reviews by making it easier for the customers to write one. If there are negative reviews, the business should also respond immediately. Otherwise, false information might spread. It could be detrimental to the business’ success.
- Optimize location-based keywords. Search engine optimization focuses on certain keywords. The company needs to optimize the keywords that people type when looking for the products and services they wish to avail of. For franchises, it’s important to include the location when optimizing the keywords. For instance, it’s not enough to optimize the keyword “car repair.” It needs to include the location. Therefore, optimizing “car repair in Miami” makes more sense. Other companies are also doing the same. It’s crucial to rise on top of the search engine pages. When the franchise is among the first options for the potential customers, they might immediately avail of the services.
- Use social media pages. It also helps to focus on the use of social media for advertising. People use different social media accounts to get the latest news and information. They also find the business as to patronize through these platforms. It’s easy to set up a social media page. Staying active is more difficult. The reason why social media is essential for businesses is that it allows interactions. It brings customers closer to the company. If they have comments or suggestions, it’s easy to leave them on the social media page. They can also send private messages. For franchise SEO, it’s more effective if every location has its own social media account. Not everyone will feel excited to follow a generic account. They would rather look for the page of a franchise nearby.
- Provide original content. The challenge for franchise SEO is to produce quality content. It’s not always about advertising products and services. People should have something new to find when browsing the website. The business should create different websites for every franchise location. The content should be relevant to the local community. For instance, if there are upcoming local events and celebrations, there should be content related to them. The business might even offer promotions available only for that franchise. It’s easier for Google to read the specific franchise website higher on the search engines when users type the location-based keywords.
There are different aspects of running a franchise. Online marketing is only one of them. The good thing about franchising is that it allows the franchisees to follow a blueprint. They don’t have to start from scratch. Even the marketing strategies can also come from the franchisor. However, there are other ways to make the franchise more popular. Franchisees have flexibility in thinking of the best marketing strategies. The good thing is that when the focus is on franchise SEO, it’s easy to look for help. There are agencies dedicated to providing this service to boost the popularity of local businesses.
